Claire is a seasoned marketing leader with over 14 years of experience in high-level marketing strategy and brand development for global industry leaders, including McArthurGlen Group, Celebrity Cruises/Royal Caribbean, and Sodexo.
Her career reflects a dynamic portfolio of innovative marketing solutions for complex consumer brands, driving brand visibility and business growth through strategic campaigns, customer acquisition, and stakeholder engagement.
With a strong foundation in integrated marketing, digital campaigns, events, and brand strategy, Claire has consistently succeeded in building customer-centric campaigns and fostering long-term brand equity across various sectors. Her depth of experience, combined with a keen focus on growth and innovation, makes her a highly impactful marketing strategist and brand leader.
Most recently, as Head of Marketing at Sodexo Live!, Claire redefined the brand’s marketing strategy, leading digital campaigns, market research, and competitor analysis to maximise product value and visibility. Her expertise in digital marketing, B2B strategy, and customer insights made significant contributions to the company’s growth, enhancing customer experience and delivering a strong ROI. In her earlier role at McArthurGlen Group, Claire generated sales through strategic partnerships, travel trade show management, and the development of multilingual marketing collateral, supporting the growth of international visitor traffic.
At Celebrity Cruises, Claire drove a global marketing and engagement strategy centred on impactful experiential events, B2B and B2C digital campaigns, and marketing activities spanning iconic London venues and large-scale events.