Claire is a seasoned marketing leader with a robust career spanning over 14 years, marked by high-level marketing strategy and brand development for global industry leaders, including McArthurGlen Group, Celebrity Cruises/Royal Caribbean, and Sodexo. Her experience reflects a dynamic portfolio of delivering innovative marketing solutions for complex consumer brands, driving brand visibility, and ensuring business growth through strategic campaigns, customer acquisition, and stakeholder engagement.
With a strong foundation in integrated marketing, digital campaigning, events, and brand strategy, Claire’s passion for building customer-centric campaigns and fostering long-term brand equity has consistently proven successful in a variety of sectors. Her depth of experience, coupled with a keen focus on growth and innovation, makes her a highly impactful marketing strategist and brand leader.
Most recently, as Head of Marketing at Sodexo Live!, Claire redefined the brand’s marketing strategy, steering digital campaigns, market research, and competitor analysis to maximise product value and visibility. Claire’s expertise in digital marketing, B2B strategy, and customer insights made significant contributions to the company’s growth, enhancing customer experience and delivering a strong ROI. During her earlier role at McArthurGlen Group, Claire generated sales through strategic partnerships, travel trade show management, and the development of multilingual marketing collateral to support the growth of international visitor traffic.
At Celebrity Cruises, Claire drove a global marketing and engagement strategy focusing on a raft of impactful experiential events, B2B/B2C digital campaigns, and marketing activities that spanned iconic London venues and large-scale events.
